You can look like
every other financial advisor (and not get hired) or you can distinguish
yourself as the better alternative.
Consider your challenge:
"...our conclusion is that there is chronic excess capacity, and that
the business of advising investors and selling them appropriate products could
be handled in most markets by a third fewer people."
Registered Rep 2/1/04 "Too Many Brokers"
If you don't have a superior image by using the right tools,
you lose business to those who do. See here how you can stand out
as an author and authority.